The blog by Katia Lobato
Real estate advice, decoration, beauty, lifestyle, fashion etc…
Influencers and Luxury: Good or Bad Strategy?
The rise of social media has fundamentally transformed marketing, and luxury brands are no exception. Influencer marketing, once the domain of mass-market products, is now increasingly used in the luxury industry. But is it a good fit? Can partnering with...
Do You Have to Be Expensive to Be Perceived as Luxury?
In popular perception, luxury and high prices often go hand in hand. Expensive products are usually seen as luxurious, while low-priced items rarely enter this universe. But is this equation really accurate? Do brands need to be expensive to be perceived as luxury?...
Getaway to Sainte-Marguerite Island: Between Nature, History, and Mediterranean Elegance
Just a few minutes by boat from Cannes, Sainte-Marguerite Island is a truly unique destination on the French Riviera. Untouched, wild, and steeped in history, it enchants travelers in search of calm, authenticity, and natural beauty. The largest of the famous Lérins Islands, it is a Mediterranean jewel where luxury is experienced through simplicity and harmony with nature.
Why Minimalism Works in Luxury: Strategy, Perception, and Desire
In the world of luxury, minimalism is not just an aesthetic trend. It is a powerful strategic approach that enhances desirability, elevates products, and builds strong, timeless brand identities. Rather than relying on excess or visual overload, minimalism is...
Can You Create a Luxury Brand Without Capital? Strategy, Alternatives, and Reality
Creating a luxury brand is often seen as a venture reserved for those with substantial financial resources. Luxury products require high-quality materials, artisanal craftsmanship, selective distribution, and sophisticated communication. All of these elements imply...
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About the Author
As the founder of the brand Les Demoiselles à Versailles and the custom care services of Les Demoiselles à Versailles, Katia Lobato has expertise in seasonal rentals as the owner of the apartment at the foot of the Château.
She is consulted for furnished rental coaching internationally, both in terms of interior decoration and to assist owners.
Katia Lobato offers a new vision of French luxury, particularly focused on the French art of living.
