The blog by Katia Lobato
Real estate advice, decoration, beauty, lifestyle, fashion etc…
Private Art Tours in Florence: An Exclusive Cultural Experience
Considered the cradle of the Renaissance, Florence is one of the most fascinating cultural destinations in the world. The city is home to some of the most important masterpieces in art history, prestigious museums, and extraordinary architecture. For art lovers and...
How Scarcity Impacts Pricing in Luxury
In the luxury sector, scarcity is not merely about limited production—it is a core driver of perceived value and directly influences pricing. A rare product is considered more desirable, prestigious, and often justifies a higher price. Understanding how scarcity...
Luxury and Personal Discipline: The Hidden Connection
Luxury and personal discipline might seem worlds apart. One evokes freedom, pleasure, and exclusivity, while the other is associated with effort, rigor, and self-control. Yet beneath this apparent opposition lies a deep and often overlooked relationship....
E-Commerce in Luxury: Opportunity or Risk?
E-commerce has transformed the way consumers shop, and the luxury sector is no exception. However, integrating online sales into a luxury strategy raises unique challenges. Can exclusivity and rarity coexist with the ease of purchasing online? Is e-commerce an...
Influencers and Luxury: Good or Bad Strategy?
The rise of social media has fundamentally transformed marketing, and luxury brands are no exception. Influencer marketing, once the domain of mass-market products, is now increasingly used in the luxury industry. But is it a good fit? Can partnering with...
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About the Author
As the founder of the brand Les Demoiselles à Versailles and the custom care services of Les Demoiselles à Versailles, Katia Lobato has expertise in seasonal rentals as the owner of the apartment at the foot of the Château.
She is consulted for furnished rental coaching internationally, both in terms of interior decoration and to assist owners.
Katia Lobato offers a new vision of French luxury, particularly focused on the French art of living.
